1.Use Instagram story to generate more traffic.
Add a call to Action to your Story
Instagram Stories with a link attached have a “see more” button at the bottom of that specific post, however it’s suggested to incorporate a call to action in the story text to direct your followers.
Few commonly used are “Swipe Below”, “Click Here”, “Swipe Now”, “Swipe Up” etc.
This is a really vital step to follow if you wish you to drive traffic and or generate leads from the story.
This swipeable link feature has been extremely appreciated by the marketers and Instagrammers who’ve been searching for a lot of ways in which to drive traffic to their websites from Instagram. Instagram is that the power house of visual inspiration and this new feature adds another layer of social marketing enabling business users to unlock the excess of opportunities to reach out to customers
2. Live video to generate traffic to your site
Leverage on live video, there are Facebook , Instagram and YouTube live video. When you are on this video, you get free more engement. If you doubt what I’m telling you, just go to your Facebook and paste a link to any website, it could be your website, it could be your blog post. You will find out no one will click on it, it will get very little like, very little share and engement. But if you did a live video on Facebook or Instagram the outreach will be greater.
- Live video is the best way to interact with viewers in real time. Field their burning questions, hear what’s on their mind and check out their Live Reactions to gauge how your broadcast is going. Your followers will receive notifications when you go live so they know to tune in to your broadcasts at just the right time.